Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1881)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (379)

Market Research (1183)

Retail (4252)

Sales / Customer Development (157)

Senior Leadership (1278)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity | Business Insider

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Cooper Smith


Tech More: BI Intelligence Retail Shopping Amazon
Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity

Cooper Smith

Aug. 6, 2014, 3:20 PM
20,310
17

facebook
linkedin
twitter
google+
print
email

bii historical average abandonment rate

BI Intelligence

Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.

Read more: http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4#ixzz39j2gJ4MT
 

Post Response